Somebody always ends up organizing the trip.

Every group has one. The person who makes the spreadsheet, chases the dates, floats the budget nobody wants to say out loud, and books the place while everyone else reacts with a thumbs-up. It works, for a while. Then that person has a kid, or a new job, or just gets tired of being the only one doing it — and the trip quietly stops happening.

The odd thing is that the hard part was never the itinerary. Once a group knows where it’s going, when, and who’s coming, the rest is a Saturday afternoon. The hard part is getting six people to agree on those three things. Group chats are terrible at it. They’re great at enthusiasm and useless at decisions.

BroGo is built for that gap. Everyone puts in their own dates, their own budget, their own airport and what they want from the trip. BroGo finds the overlap, ranks the places that fit, runs the vote and says, in plain terms, when the group has actually decided — and who’s still holding it up. It’s the competent friend who finally takes over the thread, minus the resentment.

It started with guys’ trips because that’s where this particular chaos is most reliable: the annual weekend, the golf trip, the bachelor party, the reunion that’s been “next year” for four years. But the planning engine doesn’t care who’s traveling. If your group has too many opinions and not enough decisions, it’ll probably work for you too.

BroGo is an early pilot. Some of it is rough, and the booking part still happens where it always has. What it already does is the thing nobody else was doing: it gets the trip out of the group chat.